authored.
Palmah on a SoHo cobbled street, New York, photographed by Campbell Jensen
Work / Palmah, New York

Palmah,
New York

New York — Fashion
Subject Palmah, New York
Discipline Fashion
Location New York, USA
Photographer Campbell Jensen

New York,
a city that
holds its own.

A campaign series for Palmah — a New Zealand-born, Melbourne-run label — shot in SoHo, New York, summer 2024. Environmental responsibility meets surf-and-skate streetwear, translated onto Lower Manhattan pavements.

Shot on wheels through SoHo, the work gave Palmah a New York edge while holding onto the relaxed, movement-driven energy the brand was built on. Skate culture, street photography, and contemporary fashion sitting inside the rhythm of the city.

Photography by Campbell Jensen. authored.

Palmah on a SoHo street, New York, photographed by Campbell Jensen
Palmah — New York 02 / 04
Palmah, portrait, New York, photographed by Campbell Jensen
Palmah on a New York street, photographed by Campbell Jensen
New York — authored. 03 – 04 / 04
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