Dame
Après
Paris

A 2025 runway series for Dame Après Paris, shot inside an abandoned warehouse in Madrid. The show presented GENO — a wardrobe blending techwear, tailoring, and contemporary streetwear with a more refined fashion sensibility — in collaboration with Puma, whose footwear ran through the runway while Dame Après Paris held creative control over the sportswear language.

The warehouse strengthened the contrast between structure and movement, giving the images a gritty editorial quality to match the collection's tech-meets-tailoring aesthetic. The work sits between urban performance, sportswear, and sophisticated design.

Photography by Campbell Jensen. authored.